|
Hanging a shingle on the Internet is NOT going to do you much good when there are many many millions of websites, with over 40,000 new ones added each day! You also need to know how to market in the unique environment.
Even though you may be a small business with no illusions of national or international growth, you still need to establish a decent web presence because more and more people use search engines such as Google, or Yahoo to find any business - even in their home town.
A
web site can play an important role in
your overall presentation to the public
and your current customer base. In
essence, a web site is the brochure
of this century. What makes this
'next generation' brochure so unique are a
number of things:
|
•
|
Flexibility.
It's easily modified. New
products or services? No problem!
You can modify the page or pages
on the web site and it is
instantly changed for the web
site visitor.
|
|
|
|
|
•
|
Inexpensive.
Costs a lot less than full color
print media in most cases, and if
you make major changes, such as
physical location, a reprint of
hard media can cost a significant
amount in time and money, whereas
the web site change is quick, and
at very little cost.
|
|
|
|
|
•
|
Presentation.
A well-designed web site can
convey a message to potential
customers that your organization
is a first class, well-run, and
professional
operation.
|
|
|
|
|
•
|
Credibility.
The sense of reliability and
permanence. It gives customers a
feeling of confidence about your
business standing. You appear to
be accepted by the community and
doing well. People prefer dealing
with solid and reliable - not
weak and transitory!
|
|
|
|
|
•
|
Public
Service. You can provide
useful information to the public
to serve your community, but more
importantly, draw people to the
site if the information is useful
and free. This creates traffic
which then sparks word-of-mouth
advertising - the absolute BEST
form of advertising there is! And
it's completely FREE!
Examples:
Dry
Cleaners: Tips on spot removal,
storage of seasonal wear, packing
clothes for travel, etc.
Gift
Shop: Tips on appropriate gifts
for every type of occasion. What
not to ship. How to pack a
particular type of gift,
etc.
Pet
Store: How to groom your pet,
training tips, etc.
|
|
|
|
|
|
Some
of my web development work is
HERE!
|
|
